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Field notes from the frontier

What's actually working in AI-era marketing, written for operators, not algorithms. Although the algorithms like it too.

Aug 24, 2026

Google Business Profile vs website: which do you actually need?

One is free and gets you on the map. One you own and does the convincing. The honest answer on which comes first, and the ceiling of relying on either alone.

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Aug 24, 2026

SEO agency red flags: the scams, the tells, and how to leave

The SEO industry has a scam problem. Here are the red flags at the pitch, in the contract, and mid-engagement, plus how to leave without losing your site.

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Aug 20, 2026

How to get cited by AI (and show up in AI Overviews)

AI answers name sources. Here's what actually determines whether yours gets cited by ChatGPT, Gemini, and Google's AI Overviews, minus the mythology.

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Aug 20, 2026

How to know if your SEO agency is actually doing anything

You pay every month, the reports look fine, and you still can't tell. Here are the checks that take twenty minutes, need no tools, and settle it.

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Aug 20, 2026

What can AI actually automate in a business?

Past the hype and the doom: the specific jobs AI reliably does in a business today, the ones it can't, and how to spot your own best first candidate.

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Aug 13, 2026

Do you need a new website or SEO first?

The honest answer to the fork every business owner hits: when a redesign is the right first move, when SEO is, and the five-minute check that tells you.

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Aug 13, 2026

Ranking a brand-new website: month one, real numbers

We're ranking our own brand-new site from zero and publishing the real numbers monthly. Month one: 11 clicks, 24 impressions, and the machinery behind them.

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Aug 12, 2026

How to get ChatGPT to recommend your business

Buyers now ask ChatGPT who to hire. Here's how your business gets into those answers: what the engines read, what to fix first, and what to skip.

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Jul 8, 2026

GEO: The marketing channel your competitors haven't heard of yet

Generative Engine Optimization is how brands get cited by ChatGPT, Gemini, and Google AI Overviews. Here's how it works, and why the window is open right now.

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Jul 6, 2026

Why 'good enough' websites quietly bleed money

A premium website isn't a vanity purchase. It's the highest-leverage conversion asset most businesses own, here's the math that proves it.

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Jul 4, 2026

AI agents aren't coming for your business. They're coming for your busywork.

Lead follow-up, appointment booking, customer questions, the repetitive work that eats your week is exactly what AI agents do best. A practical guide.

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Signals from the frontier

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